25 - 691,000 of which were from sales.Īs one brick and mortar merchandiser put it near the end of the debut week, expressing a mix of delight and disappointment, “It’s the most successful unsuccessful release I have seen in a while. That didn’t happen, and 30 reached just 839,000 album consumption units for the week ended Nov.
Its first-week sales included nearly 800,000 copies sold at Target and another 400,000 copies scanned at Walmart, industry sources told Billboard at the time.Ĭonsidering the transformation of the economic model that has occurred over the last six years, no one was expecting 30 to come anywhere near those numbers, yet some physical music executives held out hope that Adele could still break the million-unit mark in the debut week. Neither Columbia nor an Adele spokesperson responded to a request for comment.Īdele’s last album, 25, hit shelves before streaming had come to totally dominate the music industry. For the first day or two of its release, the permeating concern among physical music executives was that Sony over-shipped. Nevertheless, industry sources initially speculated that Sony had shipped anywhere from 1.2 million to 1.7 million pieces of physical product in the U.S., with that higher figure fueled by the belief that as much as 1 million combined CD and vinyl albums went to Target alone. Adele Starts a World Party With '30': See the Reaction
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